Joe Collings

Marketing and communication specialist

I’m a seasoned marketing and communications professional with 15 years of experience working in Australia. I’m passionate about implementing effective communication campaigns and programs. My areas of expertise include strategic communications, campaign design, advertising, digital marketing, and social media strategy.

From August 2025 I am seeking work opportunities in Gothenburg, Sweden.

Career

Freelance Copywriter
RailGallery, April 2025 - ongoing
Liquid, June 2025 - ongoing

Communications Manager / Consultant
Australasian Railway Association, September 2024 - December 2024, February 2024 - June 2024, April 2022 - February 2023
↪ Shifting perceptions, driving engagement: A new face for rail careers

Assistant Director, Public Communications
Australian Signals Directorate, October 2020 - November 2021
↪ From chaos to confidence: Fixing social media for Australia’s cyber intelligence agency

Marketing Manager, Property Investment Program
Defence Housing Australia, October 2017 - October 2020

Deputy Manager, Marketing and Communition
Australian National University College of Arts and Social Sciences, November 2016 - September 2017

Senior Marketing Officer
Defence Force Recruiting, August 2010 - November 2016

Achievements

• I led an industry-wide initiative to bring new interest for careers in rail.
• I revitalised the social media presence of a government organisation.
• I was part of the team which won a Grand Effie for advertising effectiveness. We achieved 30,000+ enquiries to fill 7,000 Army jobs each year.
• I launched an ad strategy generating 12,000 leads for investment properties each year.
• I created paid search campaigns which doubled revenue for a small business.

Key skills

• substantial experience developing and delivering national communication campaigns
• demonstrated ability to build collaborative relationships and influence positive outcomes
• leading, mentoring and developing teams and individuals
• experience leading complex procurement, budget management and reporting
• analytic skills with the ability to draw out insights from complex information
• proven ability to adapt to evolving work priorities and structures
• digital advertising and web content management

Digital proficiency

I have strong digital literacy and pick up new platforms quickly. I have built and manage this website and I am confident using a wide range of tools, including:

• Microsoft Office
• web CMS platforms such as WordPress, GovCMS, Drupal, Shopify, Publii and Squarespace
• digital marketing tools such as Meta and LinkedIn Ads, Mailchimp, Google Ads and Analytics, Hootsuite and Canva.

I also have experience using generative AI to support content creation.

Education

Marketing Management (Single post-graduate unit)
Deakin University, 2014

Bachelor of Arts (Journalism, Drama)
University of Queensland, 2004-2007